It's a Rum Life

Recently we have had two events in Barbados to launch the Authentic Caribbean Rum Marque. The Marque is a seal of quality and provenance which guarantees that the rum associated with it is genuine Caribbean rum which meets the necessary quality standards.

The campaign has been running in the UK, Spain and Italy since mid 2008 but we have only just got around to formally launching it in the Caribbean. In the first event at the end of May, 18 producers from around the Caribbean (Guyana, Suriname, Trinidad, Grenada, Barbados, St. Vincent, St. Lucia, Antigua, Jamaica, Dominican Republic, Haiti, Belize) displayed their main brands to media from the Caribbean and from Europe. The second event was a rum tasting for Ministers of Trade in mid June, which is where the pictures below were taken.

The campaign features the faces of persons who work in the industry, Coopers, Master blenders, etc., they're real people and the campaign is all about true rum, real rum, real people (www.truerum.com).

We also recently filmed a web TV production in the UK which is worth watching, feel free to send the link to the show around.
http://webchats.co.uk/chat/an_authentic_taste_of_the_caribbean